Spanx Adds Swimwear to Its Product Offering

Photo: spanx

Spanx, which is known for its shapewear, is making its swimwear debut. For the brand’s first swimwear collection, they are offering bikinis in a range of styles, along with a one piece.

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“Swim designed for women, by women,” Spanx shared. “We set out to design non-shaping and figure-flattering swimsuits for every woman. We obsessed over the pattern and cut of the swimsuit, so it lays beautifully on your body, but doesn’t squeeze.”

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The majority of the offerings are in black, although, there is a striped Long Sleeve Swim Shirt and a Sports Bra bikini top offered in a few colors, outside of black.