Rosie Huntington-Whiteley Launches Beauty Site Rose Inc.

Photo: roseinc/instagram

British model Rosie Huntington-Whiteley has debuted her newest venture, Rose Inc. – a website dedicated to all thing beauty. From beauty tutorials to her hero products to her essentials, Rose Inc. is an accumulation of all she has learned throughout her time within the industry.

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“In many ways, I feel like my whole career has led up to this point,” Rosie shared with Vogue. “I want the [Rose Inc.] content to feel inclusive and positive — [because] that’s the only way I like to work.”

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Rose Inc. shared some more insight into the goal of the site on social media.

“Beauty isn’t about following rigid rules or adhering to a one-size-fits-all approach. It’s for everybody. There’s no withholding of secrets here — we’re all about sharing the good stuff. This is Beauty. This is Rose Inc..”