Model Overload with Joan Smalls, Rosie Huntington-Whiteley, Lily Aldridge and More for ‘W’ Magazine’s August Issue

Photo: wmag/Instagram

With a model lineup that includes Emily Ratajkowski, Joan Smalls, Rosie Huntington-Whiteley, Chrissy Teigen, Irina Shayk, Lily Aldridge, Bella Hadid, Anna Ewers, Barbara Palvin and Doutzen Kroes, W ‘s August issue is going to be a must-read.

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Let’s give you some context.

According to W’s editor-in-chief, Stefano Tonchi, “We discovered that when it comes to today’s social media, some of the old media rules still apply: nudity and sex are guaranteed to drive ratings. After all, who can resist a little voyeurism?”

The supermodels featured in ‘Privacy Settings’ know exactly how to engage their followers and keep them hooked.

“When the photographers Mert Alas and Marcus Piggott transformed the women into ultra-sexy pinups, none of them batted a flirty eyelash,” added W‘s EIC.

We are thinking we got your attention.

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Now, before we get to some of the pictures, let’s hear some of the behind-the-scenes details from the models themselves – starting with the social media side of the story…

A video posted by W magazine (@wmag) on

Moving on to the nudity and sex aspect Mr. Tonchi touched on, by finding out what these models sleep in…

A video posted by W magazine (@wmag) on

As of now, we are in agreement with Mr. Tonchi.

To bring this full circle, here are some of the pinup snaps mentioned earlier…

Lily Aldridge

A photo posted by W magazine (@wmag) on

Rosie Huntington-Whiteley

A photo posted by W magazine (@wmag) on

Barbara Palvin

A photo posted by W magazine (@wmag) on

Emily Ratajkowski

A photo posted by W magazine (@wmag) on

Bella Hadid

A photo posted by W magazine (@wmag) on

Be sure to keep your eye out for W‘s #ThePopIssue to hit newsstands soon.

Before you go, you must be wondering where a snap of Chrissy is?

Stay tuned!