Maybelline Celebrates 100 Years

Photo: Maybelline/Instagram

Maybelline New York – one of those cosmetic brands that many on the MD Team grew up with it, especially with their catchy slogan.

Maybe she’s born with it. Maybe it’s Maybelline.

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The New York-based brand has also had one Otterlicious roster of models, including Gigi Hadid, Jourdan Dunn, Christy Turlington Burns and Adriana Lima, among others.

According to The Daily, Maybel was a real person. The story goes like this.

“Maybel was preparing dinner and had an unfortunate cooking mishap,” commented Anne Marie Nelson-Bogle, head of marketing for Maybelline.

“She singed her brows and eyelashes. She mixed up a little coal dust and Vaseline and applied it to her lashes and brows and the first-ever mascara and brow enhancer was born.”

How innovative!

In honor of this century-old birthday, let’s celebrate.

Spotted! @officialjdunn and #charlottekempmuhl at our birthday party. #maybelline100 #maybellinegirls

A photo posted by Maybelline New York (@maybelline) on

Love this 1978 ad for Kissing Potion! #sosassy #tbt

A photo posted by Maybelline New York (@maybelline) on

Coffee breaks with @dallasshaw include the frothiest cappuccinos and perfectly witty makeup bags. #regram

A photo posted by Maybelline New York (@maybelline) on

A #bornwithit triple threat. @officialjdunn @emilydidonato1 @marloeshorst 😍

A photo posted by Maybelline New York (@maybelline) on

Evoke the pretty pin-ups of the 1950s with ruby lips and classic cat-eyes. #Maybelline100

A photo posted by Maybelline New York (@maybelline) on

BFF goals. @gigihadid #charlottekempmuhl #maybellinegirls #bornwithit

A photo posted by Maybelline New York (@maybelline) on

Channel the sophisticated glamour of 1930s bombshells with @officialjdunn's smoky-eyed look. #Maybelline100

A photo posted by Maybelline New York (@maybelline) on

A photo posted by Jourdan Dunn (@officialjdunn) on

Happy Birthday to our dear friend, Maybelline!