J.Crew Goes Fly-Fishing in Canada for December Style Guide

J Crew

J.Crew went up to Canada for its latest “Looks We Love” campaign, which is for the brand’s December style guide. Model Mirte Maas can be seen fly-fishing and taking in all of the nature-filled sites.

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“Oh, Canada!” here we go!

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“We can confirm the rumors… Canadians really are some of the nicest people on earth. Also, we’re pretty into the fact their flag matches the bright red laces on our new Nordic boots perfectly.”

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“Moraine Lake has crazy-bright turquoise water thanks to tiny pieces of rock deposited by melting glaciers. Our photographer was totally entranced by it…”


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“Turns out our newest styles look pretty great fly-fishing, hiking and (found this out the hard way) dodging grizzly bears.”

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Shop J.Crew’s “Oh, Canada!: Looks We Love” womenswear collection at jcrew.com.