Knowing one of our co-founders is from Sweden, we tend to keep a special eye on any fashion-happenings within the country.
You can imagine our excitement when we discovered Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima were tapped to front H&M‘s summer 2015 campaign.
Besides the stellar line-up of models, there is a focus on swimwear that we are just loving.
Pernilla Wohlfahrt, head of design at H&M, spoke about the collection.
This collection is everything I love about summer – bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends.
Right on!
Wait a minute. Maybe our co-founder has been moonlighting as an H&M consultant?
Nah.
They just know what’s Otterlicious.
