We are inspired by a lot, from nature to fashion to art. These three campaigns – Alexander McQueen, Neiman Marcus and Balmain – for fall 2018, have inspired us. They are where fashion intersects art, and because of that, we had to share them with you.
Alexander McQueen
Alexander McQueen’s McQ is a brand we featured in our swimwear editorial, “Urban Chic“, so it is safe to say we are inspired by this brand. For their fall-winter 2018 campaign, which was captured in San Francisco, they enlisted models Shanelle Nyasiase, Vittoria Ceretti and Rianne van Rompaey, along with photographer Jamie Hawkesworth.
“This city provides a rich backdrop evocative of the beauty of nature, the importance of culture and contemporary society at its most evolved,” the brand shared. “Like the collection itself, the campaign is the embodiment of freedom of expression, drawing on themes of metamorphosis and the magical transformation of physical forms. The woman, dressed in softly armoured hybrids – one garment morphs into another – is at once respectful of and at one with her environment, appearing almost to emerge from it like a dazzling butterfly or moth.”
Read more at alexandermcqueen.com.
Neiman Marcus
The Texas-based department store headed to New York City to shoot its fall 2018 “Art of Fashion” campaign. It features model Hilary Rhoda with photography by Giampaolo Sgura. They chose to feature brands that include: Dolce & Gabbana, Gucci, The Row, Chanel, Moncler and Saint Laurent.
RELATED: Hilary Rhoda x Solid & Striped
Read more at neimanmarcus.com.
Balmain
For Balmain’s fall-winter 2018 campaign, the French label brought on board Milla Jovovich to model their latest designs, along with photographer An Le with hair by Balmain Hair x Nabil Harlow and makeup by L’Oréal.
“Like every French kid growing up in the nineties, I was obsessed with The Fifth Element. So, obviously, there’s no need to tell me that Milla Jovovich is an incredible actor and a stunningly beautiful woman,” Balmain creative director Olivier Rousteing shared. “I’ve long admired her strength, style and talents, and I’ve often dreamed of finding a way to work with Milla on a Balmain project. That’s why I was beyond excited when she agreed to sign on for our fall-winter campaign. I couldn’t wait to see the first images from the London shoot. I knew enough to expect great things — but, honestly, I wasn’t expecting to be so blown away, so quickly. From the moment I saw the raw footage, I knew that we had already captured exactly what we needed.”
Read more at balmain.com.
