W Hotels Collaborates with Milliner Gigi Burris

Photo: gigiburris/instagram - Jasmine Tookes

W Hotels is quickly becoming synonymous with the fashion crowd. In a nod to this and to their newly opened W Panama City Hotel, the hotel brand has partnered with milliner Gigi Burris.

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“Fashion is one of our passions in part because of its ability to tell stories and connect people around the world,” shared Anthony Ingham, global brand leader, W Hotels Worldwide. “When we set out to create a new hotel, we draw inspiration from the people and culture of the destination – much the same way designers like Gigi Burris find destinations to be their muse. Our guests love fashion as much as we do, and this is our latest way to give them a stylish souvenir inspired by their travels. Gigi has created three beautiful pieces that truly capture the spirit and magic of Panama City.”

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Burris, who was a CFDA Vogue Fashion Fund Finalist in 2014, traveled to Panama before designing this capsule collection. In turn, she was able to immerse herself in the history of Panama and get to understand the iconic hat in a whole new way.

“I’ve always found that traveling – and experiencing people, cuisines and cultures first hand – has brought inspiration to my work,” shared Burris. “These hats are a testament to the beauty of Panama and its synonymous silhouette that has become an icon of the accessory world. My diverse experiences exploring Panama City have brought to life these three distinct and unique spins on this classic look.”

The W Hotels x Gigi Burris capsule collection includes three Panama Hats and are available at the W Panama City Hotel and at the W Hotels The Store at whotelsthestore.com.