Victoria’s Secret to Return to Swimwear?

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On Thursday, L Brands – parent company of Victoria’s Secret – held a conference call with analysts to review the company’s first quarter results. It was during this call, the company’s decision to exit swimwear and to stop sending out their catalog were discussed.

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According to The Columbus Dispatch, “One analyst asked L Brands executives whether there is discussion about relaunching swimwear and apparel. Stuart Burgdoerfer, L Brands’ chief financial officer, acknowledged, ‘Yes, there is.’ He added, ‘But our focus is on lingerie, loungewear, sportswear in Pink and our beauty business. Our greatest focus is in growing our core categories.'”

Photo: victoria’s secret

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As for the return of the catalog, Jan Singer, CEO of Victoria’s Secret had this to say, according to The Columbus Dispatch, “We are testing new ideas like the magalog/catalog we mailed this month, with early encouraging customer response.”

Looks like we will have to wait to see if swimwear will return to Victoria’s Secret.