The Italian brand Missoni has enlisted model Gigi Hadid for their fall-winter 2018 campaign. The model is seen being free and captured in various poses, which is just as the brand intended.
“A gallery of silhouetted figures, graphic poses and soaring identities that are iconic, unique and inimitable,” Missoni shared. “A convergence of body and garment, personality and style identity. It is an invitation to compose, superimpose and deliberately interpret the extraordinary craftsmanship, finishings and details of a collection rich in creations and variations; shades and patterns; weights and textures.”
Missoni continued, “Enveloping fabrics are soft and warm, or otherwise lightweight and transparent. A series of patchwork designs, mesh fabrics, fringe details, jacquards inspired by the coats of wild animals and streaked and spotted capes reference multiethnic costumes, urban graffiti, the colours of Africa and Jamaica and the sensual nonchalance of iconic stars such as Lenny Kravitz or Lisa Bonet. A style that morphs into an unmistakable expression of energy and singularity against the immense backdrop of clear blue skies.”
Also included in the campaign is male model Yassine Rahal. Rounding out the cast and crew includes photographer Harley Weir with creative direction by Angela Missoni.
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Shop Missoni’s fall-winter 2018 collection at missoni.com.
