Maybelline Celebrates 100 Years

Maybelline Celebrates 100 Years

Photo: Maybelline/Instagram

Maybelline New York – one of those cosmetic brands that many on the MD Team grew up with it, especially with their catchy slogan.

Maybe she’s born with it. Maybe it’s Maybelline.

The New York-based brand has also had one Otterlicious roster of models, including Gigi Hadid, Jourdan Dunn, Christy Turlington Burns and Adriana Lima, among others.

According to The Daily, Maybel was a real person. The story goes like this.

“Maybel was preparing dinner and had an unfortunate cooking mishap,” commented Anne Marie Nelson-Bogle, head of marketing for Maybelline.

“She singed her brows and eyelashes. She mixed up a little coal dust and Vaseline and applied it to her lashes and brows and the first-ever mascara and brow enhancer was born.”

How innovative!

In honor of this century-old birthday, let’s celebrate.


Spotted! @officialjdunn and #charlottekempmuhl at our birthday party. #maybelline100 #maybellinegirls

A photo posted by Maybelline New York (@maybelline) on

Love this 1978 ad for Kissing Potion! #sosassy #tbt

A photo posted by Maybelline New York (@maybelline) on

Coffee breaks with @dallasshaw include the frothiest cappuccinos and perfectly witty makeup bags. #regram

A photo posted by Maybelline New York (@maybelline) on

A #bornwithit triple threat. @officialjdunn @emilydidonato1 @marloeshorst 😍

A photo posted by Maybelline New York (@maybelline) on

Evoke the pretty pin-ups of the 1950s with ruby lips and classic cat-eyes. #Maybelline100

A photo posted by Maybelline New York (@maybelline) on

BFF goals. @gigihadid #charlottekempmuhl #maybellinegirls #bornwithit

A photo posted by Maybelline New York (@maybelline) on

Channel the sophisticated glamour of 1930s bombshells with @officialjdunn's smoky-eyed look. #Maybelline100

A photo posted by Maybelline New York (@maybelline) on

A photo posted by Jourdan Dunn (@officialjdunn) on

Happy Birthday to our dear friend, Maybelline!