The line is inspired by Lindsay’s travels, and she shared with WWD more details about the collection.
[Wander Beauty] is for the woman in a cab doing her makeup. You carry around your makeup because you’re constantly going to meetings and doing touch-ups.
Divya added, “Women put their makeup on themselves and this is all about the DIYer.”
She also noted how the duo approached colors for the collection.
We decided that we were really passionate about a multiethnic approach to beauty. When you go to a website right now to buy a shade of lipstick or blush, you see a color swatch and Lindsay being blonde, me being Indian, we can’t tell what that looks like on our face.
Be sure to check out the full article on WWD. In the interim, here are some some teaser snaps of what we can expect from Wander Beauty.
Of course we had to end it on some water-related note.