On Wednesday evening, the French Institute Alliance Française (FIAF) welcomed Laure Heriard Dubreuil, CEO and founder of The Webster. In a talk curated by Melissa Ceria, Laure kicked off FIAF’s Creative Leaders series.
For anyone who has been to Miami, and especially to South Beach, you have heard of – and most likely visited – The Webster. Since the brand’s founding in 2009, it has since expanded to Bal Harbour, Florida, and most recently to Houston, Texas. With that said, Laure has infused her own aesthetic into everything, from the store’s interior to, of course, the merchandise.
“Clothes should make you dream.”
At The Webster, specifically speaking to the brand’s Miami Flagship, Laure designed it so people would feel so comfortable they could take off their shoes. As for the aesthetics, she mixed in the old with the new, which includes vintage wallpaper “you could find at your grandmother’s house” to pieces she designed to art she picked up.
As for the clothing and accessories within each of The Webster locations, Laure admitted her decisiveness helps her decide what to select, along with her styling ability and her overall view on fashion.
“Clothes should make you dream, [as] we don’t need them.”
She continued by speaking to editorials – why they are needed and what makes them so special. Simply put, “editorials make you dream” and fashion is “part of that whole glamour.”
As for advice for others, Laure had this to say, “Be true to yourself. Listen to what you have inside – follow your dreams and [she pauses to look at her own team seated in the first couple of rows] have a good team.”
Be sure to join FIAF for their following Creative Leaders talks – Wednesday 11 May when FIAF welcomes Aurélie Bidermann and on Monday 16 May with Thierry Despont. Learn more at fiaf.org.
Also, be sure to visit The Webster at thewebster.us.
And, we’ll leave you with one teaser – will we be seeing The Webster-branded clothing anytime soon? Stay tuned!