Jenna Dewan Designs Her First Collection for Danskin

Photo: danskin - image from 2017 campaign

If you recall, it was not that long ago actress and dancer Jenna Dewan began her partnership with Danskin, as the face of the brand’s 2016 campaign – Danskin and Jenna Dewan for Fall 2016. This campaign also marked her debut as the brand’s ambassador. Now, they both have taken their partnership one step further by collaborating on a capsule collection.

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“Both of us have very similar visions for the company, for the line and the vision for what they create. It just felt authentic,” commented Dewan to WWD. “It was a perfect combination because I really believe in their vision, and they think I’m authentic to what they’re selling, and we had a great working relationship, very symbiotic.”

Dewan also mentioned to WWD she had been wearing Danskin since her very first dance class, as Danskin was the brand of her very first leotard.

The Jenna Dewan X Danskin capsule collection includes 16 pieces, encompassing: leggings, sports bras, bodysuits, unitards, leotards, tops, T-shirts, cropped hoodies and joggers and is slated to hit retailers in October.