One of our favorite retailers, Harvey Nichols, is celebrating the ladies in September. Not only is this month synonymous with London Fashion Week, but this year it also marks the debut of the retailer’s newly refurbished First Floor at its Knightsbridge location and September campaign celebrating women, “Let’s hear it for the Girls”.
“We are incredibly excited to unveil our Holly Nichols campaign – a month of events celebrating women [with] those who have inspired us in the past and those that continue to do so today,” commented Deb Bee, group marketing and creative director of Harvey Nichols. “Our Knightsbridge flagship now has four floors dedicated to womenswear – and we’ve ramped up our range of our beauty services to suit women’s often demanding lifestyles.”
Bee continued, “Our newly refurbished First Floor is a shopping heaven with collections from the world’s best-loved designers, selected for their quality of design and make. We’ve created a shopping experience for our female customers like no other.”
What has intrigued us most about this September takeover of Holly is she is not stopping at the inside of the store. Her presence extends to the Knightsbridge’s iconic store front and social media and she even has her own website at hollynichols.com.
When we make a stop in London for Fashion Week, you can be certain we will be swinging by Harvey… we mean Holly Nichols.