Frye released their fall/winter 2016 campaign, “Modern Icons Collection.”
The American boot brand is showcasing their footwear classics in a new way – “the next generation of originals,” as the brand shared.
In turn, they have enlisted a range of talent for the campaign, including: model/actress Dylan Penn, model/actor Boyd Holbrook and singers Jon Batiste and Halsey.
Photographer Bjorn Iooss captured the images in New York City while stylist Melanie Ward brought the looks together.
“Worn by the courageous and the cool — people who made their own rules. Frye originals capture the very essence of timeless American style.”
“This collection stays true to the unrivaled quality and craftsmanship that is at the heart of every Frye boot. They are the next generation of originals, the Icons of style, reinterpreted with details all their own.”
Here’s the campaign in action…
Shop Frye’s fall/winter 2016 Modern Icons Collection at thefryecompany.com.