Ermanno Scervino took the brand to Balze del Valdarno, between Florence and Arezzo, in Tuscany, for their fall-winter 2018 campaign. This location was strategic and offers insight into the inspiration behind this collection.
“For this campaign, I wanted to have some timeless images that would be as impactful as those from the greatest Italian films, which I am passionate about,” shared designer Ermanno Scervino. “I thought that Balze del Valdarno would be the perfect location; first of all because it’s in Tuscany, like my brand, but also because it helps to create a dreamlike atmosphere, without shifting the focus of the shots. This was all captured through the eye of Mikael Jansson, with whom we continued the work and the story we started in the previous season.”
Swedish photographer Mikael Jansson captured the campaign imagery, which features models Myrthe Bolt, Kirin Dejonckheere, Sara van der Hoek, Chunjie Liu and Barry Lomeka.
Shop Ermanno Scervino’s fall 2018 collection at ermannoscervino.it.