Elle Macpherson’s Welleco Opens Boutique in New York City

Photo: welleco

Welleco, the health-focused brand co-founded by model Elle Macpherson, has come to New York City. The brand has opened a brick-and-mortar U.S. Flagship store in Manhattan’s Soho neighborhood, on the corner of Crosby and Broome Streets.

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“Our new store is designed in partnership with designer Melissa Shepherd and NY architects Tacklebox,” shared Welleco. “Super chic, it incorporates clear lucite, glass, ebonized timber and natural greenery to emphasize a chic, clinic-meets-botanical aesthetic.”

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Photo: welleco

And, to add to the look and feel of the boutique, there are also in-house nutritionist consulting areas and a wellness space where customers can sample products, attend demonstrations and events, provide feedback and seek expert nutritional advice.

Read more at welleco.com.