Cindy Crawford Among Investors in New Wellness Brand

Photo: weareladder/instagram

Cindy Crawford, model and entrepreneur, is adding another business venture to her portfolio. Along with Lindsey Vonn, LeBron James and Arnold Schwarzenegger, Cindy has become a founding member of the wellness brand, Ladder.

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“I’ve been involved in fitness since my early twenties. In a lot of ways, the fitness is easier to figure out than the nutrition,” Cindy shared with WWD. “It [Ladder] really is about the community, the content — the products are just there to help support.”

According to WWD, Ladder offers products based on a customer quiz. Subscriptions range from $60 to $90 monthly.