Chanel Purchases Swimwear Brand Orlebar Brown

Photo: Orlebar Brown

In more fashion business news, it has been announced Chanel has purchased Orlebar Brown. The French fashion house is set to add the British swimwear brand to its portfolio, alongside French swimwear brand Eres, which it purchased in 1996.

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“We are delighted to welcome Orlebar Brown to Chanel,” Philippe Blondiaux, Chanel’s global chief financial officer, said in a statement. “This acquisition represents an ideal opportunity for synergy between Orlebar Brown and Eres.”

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Blondiaux continued, “As a ‘digital native’ brand, Orlebar Brown will enable Eres to strengthen its digital expertise and optimize its omnichannel distribution strategy. Orlebar Brown, on the other hand, will benefit from the retail experience and expertise of a long-standing player in high-quality beachwear.”

The cost of the purchase was not disclosed.