Bikinis, Models and H&M

Photo: H&M/Courtesy

Knowing one of our co-founders is from Sweden, we tend to keep a special eye on any fashion-happenings within the country.

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You can imagine our excitement when we discovered Joan Smalls, Natasha Poly, Doutzen Kroes and Adriana Lima were tapped to front H&M‘s summer 2015 campaign.

Besides the stellar line-up of models, there is a focus on swimwear that we are just loving.

Pernilla Wohlfahrt, head of design at H&M, spoke about the collection.

This collection is everything I love about summer – bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends.

Right on!

Wait a minute. Maybe our co-founder has been moonlighting as an H&M consultant?


They just know what’s Otterlicious.